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Why Ugly Websites Work

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        Why Ugly Websites Work  

Reading time 
2 min 2 sec
No Skimming

by M LeMont

I wanted to write this article before Godaddy forces me to change over to a new website template. Yea, I know everyone will be sad. Many visitors have grown accustomed to this ugly looking website with all its scattered array of headlines and links visibly displayed.

It's a place where visitors come for great content that takes 2 min 2 sec to read. But to others the website is awful; they rather have a richly modernized site, 1 page featured article, search box, and archived section, pop-up ads, etc. 

Take the direct message I received from a Twitter follower:  "I love reading your articles, but your website is ugly."

I shouted, What?  How dare you call my site ugly. I'm the only one that can say that. 

Then there was this email from a website designer that read: "You have a unique writing style that draws readers into your blogs, but your website leaves a lot to be desired. If I can be candid for just a moment; it's so ugly if it were a railroad track, a train would  take a dirt road." 

                         Now that wasn't very nice.

Then there was this one tweet that really got to me.  

Comment:  @MisterSalesman If I have to scroll down past the first screen to skip the advertisements, you've already lost me as a reader.

Sorry, but I don't follow the traditional bullshit ways of marketing. I use ugly websites to find my true fans and readers.  

           5 reasons why ugly works

1.  The ugly thing in a world of beauty stands out. So I only wish I could have made this website uglier. It draws a lot of traffic from first time and return visitors.  

2. The website helps find my true fans who love the content despite its imperfections. Just like this tweet I received on June 16, 2015:

@NexusWriter  I love your http://mistersalesman.com  goodies. thanks today I learned something new about amazon and is key to me

I love to read comments from readers that let me know what they are thinking about the quick 2 min 2 sec read.  I write for people in a rush and too busy to read long blog posts. 

On June 18, 2015 ‏@jonesythompson retweeted, "quick read that makes good sense." 


The website displays all articles past and present--nothing is ever archived or forgotten. Unlike most fancy sites--once a blog is archived it's pretty much dead.

4.  And the most important reason of them all: The website displays a full page cover of my book instead of a thumbnail squished over in the corner of the page somewhere. I bet you would jump at the chance to get a full page ad of your book in the New York Times if it was free?  

So the next time you see a pretty woman with a disgustingly ugly man and you wonder what in the world does she see in him.

Well, dig deeper my sweet dumpling--beauty is only skin deep. A person's character is more important than their looks. 

And so it is with ugly websites. It's what's on the inside that counts!

If you would like to make a comment drop me a line on Twitter.  Follow me on Twitter


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