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Research what?

Subject: Research what?
From: bob@refermycompany.com 
Date: Fri, Sep 27, 2013 9:43 am
To:           Emerald Team

Emerald Project- Get the word out!

Good morning team,

Research what?  

Most people don't even know what the word research means.

But everyone is quick to say, I want to research the company

and I'll get back with you.

The definition of research- careful study that is done to find

and report NEW knowledge about something :  
investigate, study, inquire into, look into, 
probe, explore, analyze,examine, scrutinize, review.  

In other words, if you're the researcher then you should
be writing something NEW instead of claiming the opinions
of others as factual.

Most  research stems from 
unreliable sources
based on incorrect facts or biased opinions.  

It's the case where bad information is worse than 
no information at all.

Google search is where it begins: Forums,

Blogs, Bulletin Boards, Magazines and Newspapers; all recycled
information with words and phrases rearranged and
assembled to tell a more convincing story.

The late Senator Moynihan once said, everyone is

entitled to his own opinion, but not his own facts.

If you want accurate information, it must come from

sources on the "inside" of a company, and not from
sources on the outside casting their opinions. 

Now with that said, I found a review about our company

that someone went to great lengths to write.

The researcher evidently had some great

sources on the "inside" because he was spot on.

I think the review is worth reading,

although it's anonymous.

However, it may take you a couple of days to read.

As someone said, the review is great for knuckleheads in our lives,
"a know it all", the brother law in your life.

If you would like to take a look at the review; an in depth look at 
a new business concept that's sweeping the country, please, click here.  

Until that day...make every moment count!
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