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Branding






Subject:
Something to think about your site...
From: "Peter Sandeen" <peter@petersandeen.com> (Add as Preferred Sender)  
Date: Thu, Mar 07, 2013 2:38 pm
To:         bob@mistersalesman.com
The past couple of months, I've been doing a complete site redesign.


(It should be ready in about a week...)


Many of the people I've told about the project have asked, "Why are you doing it?"


It's not that I wouldn't get decent conversion rates already.


Instead, it's about branding...
 
If you've been on my list for a while, you know I don't usually talk about branding.


There are a few reasons for that, but that's a story for another email.


Branding is one of those terms most people have misunderstood.

It's not (only) big-budget ad campaigns, celebrity endorsements, and psychological tricks that play with your sub-conscious.

 Actually it, quite simply, means: "anything that identifies one [business] as distinct from another [business]."

And you should be interested in it, no matter how small your business is.


In my case, the current site design doesn't represent my "brand" the way I want it to.


It's "okay" in every way.


But so is every other even remotely similar site.


The new design won't be pushing any boundaries (at least not hard).


But it's not what you're likely to expect.


When I get it ready and published, I'll share the underlying reasoning behind many of the choices.


But before any of that, look at your own site.


Is it clearly different than the "average" site in your field?


If not, what could you do about it?


Sometimes just changing the header is enough, and that's usually fairly easy to do ;)


Find a way to make your site look and feel different.


It doesn't have to be anything too drastic.


Just something that makes people remember being there before when they come back.


If your site is just "one of the many," you're putting unnecessarily much pressure on the content.


People don't necessarily consume your content, and so you shouldn't put all your eggs into that basket.


But every visitor does see your design.


What does your design say about you?


Cheers,
Peter


PS. People regularly ask if I could build a site for them.

The answer is "yes and no."

Yes, I create wireframes, which have the basic design elements and copy of a page ready. One site can require anything from one to 50 wireframes. The average site needs less than 10.

No, I don't turn those wireframes into HTML, CSS, PHP, JavaScript... (But I can outsource that.)


The one exception is landing pages. Those I sometimes build.


If you're interested in making your site convert more, reply to this email.


Even if you just want to hear what changes you could do yourself, quickly, I can help.


I hope I'll hear from you soon...



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