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Subject:    Guest posting - Answers to your questions...
From: "Peter Sandeen" <peter@petersandeen.com> (Add as Preferred Sender)  
Date: Wed, Apr 17, 2013 7:33 am
To:         bob@mistersalesman.com

I recently wrote a post to Firepole Marketing that resulted in about 350 subscribers.
(If you read it, leave a comment and let me know what you thought ;)

Last week I asked how many subscribers people expect to get from a guest post.

76% of people say they get less than 50 subscribers from an average guest post.
(46% of all people said less than 25.)

I'll create something more in-depth sometime soon, but here are short answers to the most typical questions people asked:

How to pick where to post?

There are three different situations really.

But if you're just looking for the maximum number of subscribers or traffic, you should pick the largest blogs about the same general topic you write about.

If the best-known blog doesn't accept guest posts, go down the list until you find a blog that does.

Alternatively, you can pick a blog that shares your readership.

For example, blogs about writing are likely to have a lot of overlap in audience with a blog about blogging.

How to pick the topic of the post?

Usually, looking at the blog's "most popular posts" list will give you a good idea of what works well.

But often you'll get the best results if you write about a topic that hasn't been covered at the blog before but is still interesting to the audience.

Of course, coming up with topics like that is much more difficult.

But when you get it right, the results can be great.

For example, I recently wrote a post to Firepole Marketing that resulted in about 350 subscribers. (If you read it, leave a comment and let me know what you thought ;)

Note: I don't average even close to 350 subscribers per guest post. That's just an example of how you can pick a topic that isn't in the "most popular posts" list and get unusual results.

How to structure a guest post?

There are some "universally awesome formulas."

I DON'T believe in those.

That being said, some post structures are really good starting points.

But that's a topic for another time; it doesn't fit into just one email anyway.

How to approach blogs?

If they have published guest posting guidelines, follow them (use Google to find them if you can't find them from the blog).

If they don't have guidelines you could follow, send them just a short email asking if they're interested in a draft on a proposed topic.

Keep it simple and as short as you can, while giving them an idea of what you'll write about.

And if you've written something you're proud of, tell them "they can get a sense of your writing if they want" and give a link.

How to attract quality leads?

Good question :)

Number of subscribers isn't the only metric, nor even the best. It's just the one that's easy to track.

Basically, if you know enough about your target customers and have a strong, refined value proposition, this won't be too difficult.

1. Stick to topics they're really interested in (their biggest problems and goals).

2. Have a related free offer.

Sure, there are many other things, but those are the real keys :)

There were other questions too.

And I'll get to them another time.

But that's it for today.


PS. Are you interested if I do a webinar on effective guest posting?

If you are, reply to this email and if there are any specific questions you want answers to, tell me what they are.
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