M. Le'Mont's
MISTERSALESMAN.COM

Smart Ideas for Smart People

Scroll Down for Content

BIG MONEY REFERRAL PROGRAM

0.99 Cent Books

                     

                                         
 Follow me on Twitter





       

          Available Now




         
 Get listed on The Retweet Train follow lists for 1 full year $5 subscription. Act Now! Limited time. More details at FIVERR.com 


8 Things I Learned About the 0.99 cent e-book Strategy  


Reading time: 2 min 2 sec

No Skimming


by M LeMont


The past year has been a riot!  It has been a  learning experience, from self-publishing in general; writing, cover design, titles, formatting, proofreading, editing  pricing, publishing, and promoting.  And through it all I managed to publish six books that garnished between them 90 Five Star reviews. So I think I'm more than qualified to write on the subject of selling e-books at 0.99 cents. 

I currently have three novels that are priced at $2.99 and three non-fiction e-books priced at $9.95, $4.99, and 0.99 cents, respectively. I've used the 0.99 cent price point as a launch strategy. I didn't want to devalue my worth as an author by selling books on an ongoing basis at 0.99 cents.  Here's why:  

8 Things I Learned About the 0.99 cent e-book Strategy  


If you agree or not that's your prerogative.  I always wanted to use that line from Bobby Brown classic 1988 smash hit, It's Your Prerogative. 

Anyways, I initially saw nothing, but a long list of  advantages. After all, if John Lock, the King of the 0.99 price point could become famous and sell millions for 0.99 cents, then I could too.  Wrong!  That was  4 years ago--now everyone is doing it, and there is a glut  of  books on the market--selling for  0.99 cents.  

Advantages-selling at 0.99 cents

1.  It promotes sampling of an author's books at little risk to the customer.

2.  It promotes impulse buying, what buying things on the Internet is all about.

3.  More sales can increase Amazon ranking.

4.  It will increase your fans

Disadvantages

5.  There's a good percentage of the market that associate a low price with shitty books.  Perceived value means everything. Imagine if I sold my bestseller HTG100K for 0.99 cents?  The Twitter secrets would have a perceived value of zero.  And how wrong that would be.  The book sells for $9.95 and is worth every dime to the people who bought it. Currently, 26 Five Star reviews.

6.  Once someone buys your book at 0.99 cents, you are conditioning them to expect to buy all your books at 0.99 cents. And if you sold your future books for a higher price, some folks would  think they were getting ripped  off.  The  0.99 cent strategy can have negative consequences.  Here's what one reviewer had to say about a famous author's book he was displeased with. Notice the huge gap between price points.

"I should have known when his fiction was 99 cents and this was $5 that I was being played for a sucker."

7.  Reviews--You would think you would get more reviews selling at 0.99 cents, right? Wrong!  They bought your book because of impulse buying; the title looked interesting, and the cover grabbed their attention.  It was a bargain.  But here's the real deal--They also bought a lot of other books for 0.99 cents and even downloaded a shit load of books for free.  So where's your book in the hundreds of e-books on their Kindle?  Furthermore, when will it get read?

8.  Fans--There are very few loyal fans who buy books at 0.99 cents. To them, it's all about price. Don't believe me? Then raise the price of your next book to $2.99 and see how many of those loyal fans would buy. The 0.99 cent crowd follow the price and not the content.

 

                         

                          Available Now

 
Get listed on The Retweet Train follow lists for 1 full year $5 subscription. Act Now! Limited time. More details at FIVERR.com 

  


 
Website Builder